DIETER RAMS
Dieter Rams was born in Wiesbaden Germany in 1932. He was strongly influenced by his grandfather who was a carpenter. Prompted by his friend he applied for a job at the german electrical products company Braun in 1955.
Dieter Rams is famously one of the first designers who strived to be environmentally friendly before it was popular. He believed "design can and must maintain its contribution towards protecting and sustaining the environment."
Good design is subjective and can't necessarily be measured. However Rams attempted to express what he believed to be the most important principles for design.
Here is a brief overview:
_Good design is innovative
_Good design makes a product useful
_Good design is aesthetic
_Good design makes a product understandable
_Good design is unobtrusive
_Good design is honest
_Good design is long-lasting
_Good design is thorough down to the last detail
_Good design is environmentally-friendly
_Good design is as little design as possible
